Explore my past projects and coursework, a comprehensive showcase of my creative acumen and skill set. From conducting media audits to conceptualizing campaign design elements, this portfolio stands to represent my commitment to applying acquired knowledge effectively in the execution of projects and professional undertakings.

Projects & Coursework

Levi’s: Celebrating San Francisco

I conceptualized a strategic campaign for Levi Strauss & Co., an iconic clothing brand with roots in San Francisco, aimed at commemorating the birthplace of the brand. The project included a mini-magazine and promotional video crafted to effectively promote and amplify the message of this campaign.

View both design elements here:

OLLY Competitor Influencer Audit

During my time at OLLY, I conducted a comprehensive audit of the brand’s competitors’ influencers and social media landscape. At the culmination of my internship, I compiled the acquired data and formulated some strategic recommendations for the brand.

View my presentation deck here:

Glossier x National Breast Cancer Foundation Collaboration

For my PR 351a course: Strategic Public Relations Media & Content, I developed a collaboration between Glossier and the National Breast Cancer Foundation. The campaign was designed with the explicit goal of establishing an awareness-driven initiative that united both brands through makeup and skincare.

View my campaign press kit here: